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Wix Vs WordPress- The Ultimate Comparison

When it comes to building a website, there are two tools that come to mind; Wix and WordPress. Although WordPress might be the most popular website builder out there, Wix is also a great tool that you can use to create your website.

If you have an online business, i.e. a marketing agency, or want to create a website for online marketing, you must know which option is the best for you. This post will make this decision easier for you by providing all the necessary information. We compare both website builders to help you decide which one suits your needs.

Let’s take a look at what makes the two platforms different.

1. Customization Capabilities

Customization refers to the ability to customize the website and add new features. Wix provides you with hundreds of templates which are completely responsive and editable for adding a personal touch. Wix offers about 80 apps that you can use to make changes. You can use it for your marketing agency, online marketing, digital marketing, branding, or social media marketing firm. While, WordPress only provides 15 official themes, but, there are plenty of third-party apps to choose from. Also, when we look at plugins, WordPress is a clear winner. You are only limited by your imagination when it comes to customizing a WordPress website.

2. Security

When we look at security, Wix and WordPress have completely different approaches. Wix takes over the security and handles everything for you. All you have to do is sign up and pay, and Wix does the rest. However, WordPress requires you to secure your website on your own. Therefore, you would need to handle selecting the right host, checking for errors, core updates, and so on. It all comes down to what you prefer.

3. Ease of Use

To select the right website builder, you need to consider ease of use. Generally, Wix is an easy-to-use tool. You can get started through its simple process. There are also plenty of tutorials available online to help you set up the website using Wix. After you have signed up, you will be asked about which type of website you would like to create. Then, Wix will show you a collection of templates to choose from. It should take you just a few minutes to create a website. On the other hand, WordPress can be much harder to use since it is a CMS (Content Management System). You will need a bit of experience to use it. However, there is so much more you can do with a WordPress website.

4. Support

Finally, support is something that you cannot overlook. Wix has a strong knowledge base. You can always contact the customer support to get your issues resolved. But, you might find the template messages to be frustrating. It means that you would need to reach a few times to get issues resolved. WordPress does not provide any support besides its knowledge base. It does not mean that you cannot look for support online. Moreover, the plugins offer a ton of support.


Both Wix and WordPress are amazing platforms. It all depends on what you are looking for. If you do not want any responsibility and are looking for a quick experience, Wix might be the way to go. But, if you want unlimited possibilities, go with WordPress.


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