top of page
Brands BeCause

A Cause-centric marketing agency

Basic Nonprofit/ Small Business Social Media Marketing 101

Have you just started a nonprofit or a small business and want to get social media marketing right? Then, you have come to the right place. This post shares all the best-kept secrets according to a marketing agency. Since social media marketing plays a huge role in digital marketing, you cannot afford to overlook it. There is no denying that social media is a powerful platform that can help you boost engagement, awareness, and sales. Here is what you need to know.

1. Know Your Target Audience

When it comes to online branding and branding, you first need to know your target audience. You have to be customer-first if you want to succeed in the social world. Get to learn more about your audience to create content that truly appeals to them and boosts conversion. Learn about the pages they follow, the type of posts they engage with, and the conversations they have online to succeed. To learn more about your customers, you can start a conversation and build relationships to show how you can solve problems.

2. Set Objectives

Next, you need to set your objectives. If you do not know what you want to achieve, it is impossible to create the right content. When you set objectives, you create a roadmap that will support your small business or nonprofit. Some of the goals that you can have include improvement in PR, engagement, brand awareness, website traffic, lead generation, and sales. Start with one goal and move from there. As you make progress, you can focus on other goals to expand your social reach.

3. Pick the Right Channels

Social media consists of different channels including Facebook, Instagram, Twitter, Snapchat, YouTube, TikTok, and the like. Once you know who your target audience is, you would know which channels they use. Thus, you will be able to create a presence on those channels to reach out to them. Pick the right social media platform to reach out to your audience. Knowing your audience is crucial as it will point you in the right direction.

4. Post the Right Content on Social Media

Now that you know which channels to focus on, you will need to post the right content on social media. Think about the type of content that will help generate engagement. You can check out your competitors to get ideas and see how they are performing online. There are bound to be other nonprofits and small businesses that you can learn from. Social listening will go a long way in helping you learn more about your audience and what type of content you should post to attract them.

5. Constantly Monitor Everything

Finally, you just have to constantly monitor everything. Go through analytics on each platform to see which content is performing well and how you can improve your content to boost engagement. Make sure to be on the lookout for ways to actively engage with your target audience.


Now that you know the basics of social media marketing for nonprofits and small businesses, nothing is stopping you from achieving your goals. Therefore, it is time that you got to work.

bottom of page